Digital Marketing, Google ranking factors, Search engine optimization, SEO, SEO ranking

What are the most important Google ranking factors?

What are the most important Google ranking factors?

SEO is now becoming more difficult because the algorithms of Google are changing as it never ends. It is the cornerstone of inbound marketing success. If you are doing SEO and your website is not yet on the first page for the relevant keyword searches, you may not get any traffic from the search engines. 

Google is that the most generally used search engine within the world and offers great opportunities for inbound marketers. Let’s discuss them here.

A secure and well-optimized website.

One of the most important factors in Google rankings is related to website security. Site security refers to HTTPS encryption. These encrypted sites have an SSL certificate, which is used to maintain a secure connection between the site and its users. Users prefer and trust safe websites like Google.

Page speed

Pagespeed is an important part of website ranking. Users do not like to load websites for a long time, which may reduce the number of visitors to your website. Google hopes to improve the user experience and quickly load pages that will win in search results.


Today most people use mobile as their first preference so the website needs to be mobile-friendly. In recent times the developers mainly give attention to making the site responsive on computers. 

Social links

When people share your content material on social media, it is a signal that it’s valuable. An SEO study of twenty-three million shares discovered that there may be an obvious correlation between social media shares and search engine rankings.

Google’s official statement is that reposting on social media will not provide instant rankings. Links from Twitter or Facebook are not considered hyperlinks from other authorized websites.

However, it is undeniable that the top-ranked pages in Google search results tend to do a lot of things, although this may be caused by the following factors:

  • More resources shared on social networks generate more traffic on the page itself.
  • More shares also increase the likelihood that your content will refer to backlinks.

Therefore, more social media sharing will at least indirectly help your search engine rankings. In addition to your presence on social media, you should also make it easier to share your content and use these social signals.

Optimized contents

Google’s search algorithm is primarily based on keywords. These are the phrases and the terms that customers use while trying to find information. They also are the phrases that describe the topics of your website.

Ideally, they must match. This is why the use of key phrases in your content material is so important.

A negative SEO ranking factor is duplicate content. For SEO, original and fresh content is always better. And when you have similar content, tell Google which to rate as the most authoritative by using canonical URLs.


There are many factors in ranking a website, the most common of which is backlinks. Putting links on other websites that have high DA and PA is known as backlinking, when google crawls the site it will look at how many links are pointing, When Google crawls a website, it sees how many links point to the website and ranks accordingly.

Thinks needs to know before backlinking : 

  • Build backlinks from reputed websites, that have correct domain authority and trust flow.
  • Make sure you link to a website related to your topic.
  • Don’t post links only for promotional purposes that may have a negative impact on SEO.
  • Establish backlinks to the website that provides you with a do-follow link
  • Creating links on spam sites can also have a negative impact on your site.

We cannot do everything as we wish, there are certain rules and regulations that mean we should do things that are in google guidelines.