It was a long day of hectic work. You reach back home, drink a cup of coffee and you are so tired of cooking. Ting…ting… a message on Facebook about the local restaurant started on that day. You place an order on their website and get your favorite food soon. Hmm…saying this scenario to explain the possibilities of digital marketing. The message on Facebook is an example of digital marketing.
Digital marketing is marketing products and services through a digital medium such as the internet, mobile phone, or any other electronic channel. One can definitely say this is the marketing of the modern age.
“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.”
Let’s first look into the main components of Digital Marketing. Here I am going to list a few of the main components of Digital Marketing.
Search Engine Optimization
Search Engine Optimization or SEO is the process of making your website or content rank higher in search engines such as Google, Bing, etc.
To give you an idea about SEO in day-to-day life, imagine you are searching on Google about the best sites to look for online dress purchases. The method by which a cloth store comes first on Google search is by the process of SEO.
Most probably when a person does a Google search, he checks only the first few links he sees. So Search Engine Optimization is a key factor in Digital Marketing.
Social Media Marketing
Social Media Marketing is marketing on social media sites such as Facebook, Twitter, Instagram, etc. The example at the start of this blog is social media marketing. From a business point of view, social media marketing saves a lot of costs. You can reach a global audience in a fraction of seconds through social media marketing. Earlier if you want to promote your product, the advertisements on newspaper, TV, etc. cost very high. Now through social media marketing is very quick and saves a lot of money and effort.
I remember a friend of mine started a natural cosmetic products business. She approached a film celebrity to promote it on Instagram. After its promotion by celebrity, the popularity of her products increased thrice and her profits were doubled in a few months which would have otherwise taken years to reach that point.
Content marketing, Influencers, E-mail marketing are some other types of digital marketing.
A bit more about Digital marketing
Digital marketing is a good career option in the current scenario and the job market is booming for Digital marketing experts.
From a customer’s point of view, Digital marketing helps in quick knowing of various products and services which otherwise would be impossible.
It has been three decades ago the digital marketing scenario began. With the arrival of social media, the digital marketing industry expanded like anything.