Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic to a website or a web page from search engines like google. SEO plays a vital role in interactive websites, especially online business websites. SEO is important for websites to get greater visibility and searchability. People rely on search engines to find products or services and google owns a larger portion of the search engine market than other competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.
What are Keywords?
In every search engine, people type in words to get the desired results and these words can be called keywords. A keyword is any search term entered on google or any other search engine that has a web page result. SEO professionals and website owners use keywords to improve a website to get ranking at the top of google’s results pages. Anything which is typed and searched on a search engine is considered a keyword, whether it’s a single word or a phrase.
Why are Keywords Important?
As a business, keywords are important in order to appear in search engine result pages when people search for the words or phrases that are related to your products or services. To get into the top results page in search engines is the aim of every website and using the right keywords in websites will help to achieve that. In business websites, marketers can use keywords to attract people and generate more traffic to their websites. However, you have to choose the right keywords in order to get the best results.
How to choose the right keywords?
- Keyword Research
Keyword research helps you to understand what your target customers are looking for online. Then you can improve the content of your website to deliver the answers they are looking for. You can use keyword tools to generate your potential target keywords. There are many keyword tools available including free ones and some of the top ones are SEMrush, Google Keyword Planner, KWFinder, Majestic, and Soovle.
- Think as a customer
Another great way to get the right keywords is to think like a customer. Imagine you are a customer and ask yourself ‘if I want to find and buy this particular kind of product or service online, what would I be typing in a search engine?’. You can also ask others like your friends and family members to know what keywords or phrases they would use to find your company’s products/services.
- Analyze the competition
Take a look at your competitors’ websites to know what keywords they are using. Then you will get an idea about what kind of keywords you should use and which ones to avoid. You don’t want to use the same keywords your competitors use because that will not help you to attract more audience. Your keywords should be a bit different from others but relevant and related to your products or services at the same time.
- Understand Keyword Types
When choosing keywords, it’s better to understand the classification of keywords. There are head, body, and long-tail keywords. Head keywords are normally just 1 or 2 words and have a high search volume. Body keywords are 2-3 word phrases with a good search volume, which is not high and not low. Long-tail keywords are a combination of 4 or more words with a low search volume. They normally attract more relevant traffic, are generally less competitive, and easier to rank well on. You can choose long-tail keywords that will help to identify your company’s products or services.
- Monitor the results
Once you have chosen the keywords, it doesn’t end there. You have to analyze and monitor the results after you have used the keywords in your website. The trend always changes and the words and phrases users type in search engines will change by time. So you have to keep updated about the latest trends and update/change the keywords on your website from time to time in order to stay ahead in the competition.
Always remember to use your keywords wherever possible. Place your keywords into blog posts, social media posts, metatags, and your website’s content. The more you use keywords in your content, the easier it will be for your target audience and customers to find your business.
Acemero can help your business to get the right SEO strategies that will generate more traffic as well as attracting your target audience into your website. Connect with us today to get the best solutions for your business like website development, website design, digital marketing, e-commerce website, etc.