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Digital marketing vs. growth marketing

Digital marketing vs. growth marketing

Digital marketing and growth marketing are two concepts that are frequently used interchangeably. The two strategies do differ significantly, though.

Growth marketing is a data-driven strategy that emphasizes customer acquisition and retention. On the other side, digital marketing is a more conventional marketing strategy that focuses on creating awareness and leads.

Are you considering making a marketing investment but unsure of the approach that would yield the most return on investment (ROI)?

Whichever one offers the best return on investment? Your business objectives will determine the response. 

Growth marketing can be the best option if your objective is to expand your clientele. Digital marketing might be more effective if your primary goal is to generate leads, regardless of their quality.

We will compare and contrast growth marketing and digital marketing in this post so that you can choose the approach that will perform best for your company and spur growth.

What sets growth marketing apart from digital marketing?

To enhance awareness, traffic, and leads, digital marketing leverages digital platforms and strategies at the top of the funnel. 

The same is done by growth marketing, but it takes the entire funnel into account in order to attract qualified leads and continuously converts consumers into fans.

Think of growth marketing as a process that is constantly oriented towards the north star metric: growth, as opposed to digital marketing as a set of tactics. 

Instead of just implementing the best marketing methods and hoping for the best outcomes, growth marketing emphasizes adopting a growth mindset and using a data-driven strategy to experiment.

That is not to imply that digital marketing is not effective in some situations. Also, keep in mind that growth marketing employs some of the same strategies but executes them in a different way.

Let’s discuss growth marketing, digital marketing, and which strategy would work best for your company.

Digital marketing definition

Any type of online marketing is considered digital marketing. You must meet your clients where they are given the steadily growing popularity of the internet. 

You must be present at the appropriate time and place. Yeah, and you must give each customer you speak with a tailored experience.

Simple, right?

No. But as digital marketing strategies change, so do the tools available to marketers for connecting with prospects. Several popular forms of digital marketing are listed below.

Search Engine Optimization

Creating content is insufficient. That must be optimized. SEO is the process of making the material more appealing to search engines so that your pages show up first for a certain set of keywords.

By addressing your customers’ issues and offering solutions, you can increase traffic to your website. Although PPC has its uses, organic traffic obtained through SEO and useful content changes the game in terms of long-term ROI.

Marketing Automation

Your fundamental marketing processes can be automated using the software. There are some repetitive chores that consume precious time and resources.

You can determine that sending automated email newsletters to different consumer base groups is simpler. To save time and concentrate on strategy, you can plan social media updates. 

You may automate your onboarding procedure and nurture prospects with emails and material based on particular activities.

Content Marketing

Evergreen content marketing. Content continues to drive leads as long as your potential consumers can find it, in contrast to PPC (pay-per-click) advertising, where traffic ceases when you stop paying but you have to keep pumping money into it.

If you want to execute a successful content marketing campaign, you’ll need a sound approach. Also, it’s a smart move to blend blog articles, ebooks, whitepapers, infographics, and visual content.

Creating content is insufficient. That must be optimized. SEO is the process of making the material more appealing to search engines so that your pages show up first for a certain set of keywords.

By addressing your customers’ issues and offering solutions, you can increase traffic to your website. Although PPC has its uses, organic traffic obtained through SEO and useful content changes the game in terms of long-term ROI.

Social Media Marketing

Don’t just create accounts for everything. Spend as much time as possible on the platforms where your audience is active. Make informational and interesting material that your audience will want to share with others.

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